Three Vital Press Release Mistakes To Avoid When Writing Your Next Release

1 year ago 342


If you're not careful, writing a press release format can be a huge waste of time. That's because people who write press releases are often doing so without any real journalistic experience and without any understanding of what journalists actually want to read.

If you're lucky enough to have an editor look over your material before it goes public, that's even worse: They may simply reject the whole thing as unpolished or unreadable. In this case, I'd recommend saving your energy for more important pursuits like making sure all the widgets in your product pipeline aren't broken.

1. Not Being Newsworthy

The first mistake to avoid is not being newsworthy. What makes a story newsworthy? How do you know if your story is worth sharing with the public?

To answer these questions, it's important to understand what makes a piece of content newsworthy. You may be surprised!

The most common reason why businesses release press release template is because they want their company or product featured in the media. This can be achieved by sending out an email blast asking reporters for quotes on the topic and/or sending out a tweet that includes links back to where people can learn more about said topic (e.g., "Here are our latest product developments" or "This is how we're changing our business model"). However, this isn't always enough—you should also consider whether there are other reasons why it would make sense for someone else besides yourself (who knows nothing about marketing) reading these emails before deciding whether or not anything needs changing about them."

2. Writing in a Press Release Stye

  • Writing in a Press Release Stye

If you’re writing in the style of a business book, think of your press release as a marketing document. You should be using active verbs and short sentences, with lots of personal pronouns (I, we, us), which make it more conversational and easy to read.

3. Not Using Social Media

Social media is a great way to get the word out about your product or service. It’s also a great way to supplement your news release example with additional information that might be useful for readers, like links or contact details.

Social media should not be used as an alternative method of distribution though! If you do this then you are essentially giving away free advertising on social media platforms and this could lead people away from your website instead of towards it (and potentially losing them forever).

What should we do instead? Use social media as an opportunity for building relationships with potential customers; use these channels instead of paying for advertising space in newspapers/magazines etc..


The takeaway should be the most important thing to remember from your article. It should also be a single sentence, and it should be positive.


With all the amazing things that are happening in our world today, it’s easy to feel overwhelmed by the media coverage and public interest. But if you take a moment to consider how your sample press release template will be received then you can avoid wasting valuable time and energy on something that doesn’t add value to your business. With just a few tweaks here and there, you can make sure that every single word is done right!

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