Introduction
Press release pricing can be confusing, especially if you've never been asked to pay for a press release distribution service before. You might think that the two- or three-figure figure quoted by some companies is the standard cost of doing business. But knowing how much your company will spend on press releases is vital to making informed decisions about which firm to work with and what they're offering. In this blog post, we'll explain how PRWeb, PRNewswire, Marketwired and Business Wire prices compare with one another and give you our recommendations on what makes sense for your organization's particular needs.
PRWeb costs
PRWeb Pricing is a good option for small businesses that want to get their press releases out there. The site has a free plan and three other plans (low-cost, medium-cost, and high-cost) that cost $15/month or less.
PRNewswire costs
PRNewswire is the most expensive press release distribution service, with a minimum fee of $1,500 per release and a maximum of 1,000 words.
The cost varies depending on how many releases you submit and how many are accepted by your chosen publication. If you submit 10 releases at $1,500 each, that's $15,000 in fees. If only two are accepted (and thusly not charged), then it's only $10k for those two releases—but if all ten were accepted for publication (and ultimately didn't run), then that would still cost another $10k total!
Marketwired costs
When you're pricing your PRNewswire Pricing, you'll want to consider the number of releases that will be published. You can do this by looking at how many pages each release has or how many images there are in total. The more pages and images it has, the more expensive it will be.
To calculate pricing based on page count and image count alone: add up all the numbers together (number of pages + number of images) then divide by 100 (the standard measure for pricing). If your company only publishes one release per month but has an image with a resolution of 1024 pixels wide by 768 pixels high (1 MB), then divide this number into 100: 1/100 = $10 per page when multiplied by 25 times each month ($250/mo).
Business Wire Costs
Business Wire is one of the most popular press release distribution services in the world. It has a range of pricing options and features, which you can use to help you find the right fit for your business.
is a paid service with an annual fee (as well as other fees). This means that if you want to use Business Wire's services, it will cost money upfront. However, there are many benefits to using this service: it sends out hundreds of thousands of releases each year; has millions of subscribers who receive over 100 million emails per week; provides unlimited distribution through its network; offers analytics about how many people have viewed your releases; provides access only after paying for premium services like custom domain name registration and more!
The first step when creating content for any kind of marketing campaign should always be finding out what type(s) send us the best results so we can optimize our efforts accordingly."
It's important to understand what you get when you pay for a press release distribution service.
It's important to understand what you get when you pay for a press release distribution service.
Here's how much it will cost:
A $500 package gives you 20,000 social media shares and a guaranteed distribution of your Marketwired Pricing across all major news outlets in the US. This includes alerts about new articles on your topic published by these sites, which can be shared as tweets or posts.
A $1,000 package offers 50,000 social media shares and an exclusive interview with one of our editors who will write an article based on the information they gather from your company during their research process. This article is then shared on other websites as well as social media platforms like Facebook and Twitter (as part of their own coverage).
Conclusion
We’ve covered the five most popular services and what they offer. We hope this article has helped you understand some of the differences so that when it comes time to choose your service provider, you can make an informed decision.
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