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<title>BIP Columbus &#45; authorbernardo</title>
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<title>The Business of Keeping People Sick: Gutierrez Critiques Profit&#45;Driven Health Systems</title>
<link>https://www.bipcolumbus.com/the-business-of-keeping-people-sick-gutierrez-critiques-profit-driven-health-systems</link>
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<pubDate>Fri, 11 Jul 2025 14:15:52 +0600</pubDate>
<dc:creator>authorbernardo</dc:creator>
<media:keywords>Profit Driven Health Systems</media:keywords>
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<p id="b-OUq3t_FNixyKT0SwtyL"><strong>Author:</strong> <a href="https://theauthorbernardo.com/" target="_blank" rel="noopener nofollow">Dr. Bernardo Gutierrez</a><br><strong>Amazon:</strong> <a href="https://www.amazon.com/Prognostication-Principles-Practice-Bernardo-Gutierrez/dp/B0D33WT1WH" target="_blank" rel="noopener nofollow">Prognostication: Principles and Practice</a><br><strong>Website:</strong> <a href="https://theauthorbernardo.com/" rel="nofollow">https://theauthorbernardo.com/</a></p>
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<p class="MsoNormal" style="line-height: 150%; margin: 12.0pt 0in 12.0pt 0in;"><span lang="EN" style="font-size: 12.0pt; line-height: 150%; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; background: white; mso-highlight: white;">In a bold and timely critique, retired physician Dr. Bernardo A. Gutierrez calls out what many in healthcare whisper about but rarely confront publicly: a system more invested in prolonging illness than in promoting meaningful healing.<p></p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin: 12.0pt 0in 12.0pt 0in;"><span lang="EN" style="font-size: 12.0pt; line-height: 150%; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; background: white; mso-highlight: white;">In his provocative new book, <i style="mso-bidi-font-style: normal;">Prognostication: Principles and Practice</i>, Dr. Gutierrez argues that modern medicine has drifted far from its healing roots, trading patient-centered care for profit-centered protocols. At the heart of his argument is a question few dare to ask: Is our health system financially motivated to keep people sick?<p></p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin: 12.0pt 0in 12.0pt 0in;"><span lang="EN" style="font-size: 12.0pt; line-height: 150%; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; background: white; mso-highlight: white;">Medicine is no longer about care, its about throughput, billing codes, and checkboxes, says Dr. Gutierrez. Hospitals and corporations make more money from chronic conditions and endless interventions than from patients who understand their options and choose quality of life over unnecessary treatment.<p></p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin: 12.0pt 0in 12.0pt 0in;"><span lang="EN" style="font-size: 12.0pt; line-height: 150%; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; background: white; mso-highlight: white;">Drawing on nearly 50 years in cardiology, geriatrics, and internal medicine, the author exposes how industrialized healthcare incentivizes overtreatment, dependency on drugs, and futile procedures, especially in the final stages of life. The result, he argues, is a system that often prolongs suffering in the name of care.<p></p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin: 12.0pt 0in 12.0pt 0in;"><span lang="EN" style="font-size: 12.0pt; line-height: 150%; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; background: white; mso-highlight: white;">The opening chapter of <i style="mso-bidi-font-style: normal;">Prognostication</i> lays bare the economic machinery behind protocol-driven healthcare. It explores how insurance structures, pharmaceutical influence, and defensive medicine have undermined physician autonomy and warped clinical decision-making. When the system is set up to reward quantity over quality, doctors feel pressured to act, not think, Gutierrez writes.<p></p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin: 12.0pt 0in 12.0pt 0in;"><span lang="EN" style="font-size: 12.0pt; line-height: 150%; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; background: white; mso-highlight: white;">This message is striking a chord not only with physicians and policymakers but also with journalists, healthcare economists, and everyday readers. As costs rise and trust in the medical system declines, <i style="mso-bidi-font-style: normal;">Prognostication</i> offers a rare inside perspective grounded not in theory, but in decades of bedside experience.<p></p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin: 12.0pt 0in 12.0pt 0in;"><span lang="EN" style="font-size: 12.0pt; line-height: 150%; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; background: white; mso-highlight: white;">For Gutierrez, the solution starts with education and honesty. He champions a return to prognostication, the clinical skill of anticipating likely outcomes based on a patients full picture, not just lab results or algorithms. By doing so, doctors can offer care that is appropriate, personalized, and humane without being manipulated by profit-driven protocols.<p></p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin: 12.0pt 0in 12.0pt 0in;"><span lang="EN" style="font-size: 12.0pt; line-height: 150%; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; background: white; mso-highlight: white;">With clarity and conviction, <i style="mso-bidi-font-style: normal;">Prognostication</i> challenges health professionals and the public alike to rethink what good medicine truly means. In a time when healthcare is both a political flashpoint and a personal concern for millions, Dr. Gutierrezs voice is not only courageous, its necessary.<p></p></span></p>
<p class="MsoNormal" style="line-height: 150%; margin: 12.0pt 0in 12.0pt 0in;"><i style="mso-bidi-font-style: normal;"><span lang="EN" style="font-size: 12.0pt; line-height: 150%; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; background: white; mso-highlight: white;">Prognostication: Principles and Practice</span></i><span lang="EN" style="font-size: 12.0pt; line-height: 150%; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; background: white; mso-highlight: white;"> is now available on Amazon and through major book retailers.<p></p></span></p>
<h2><span lang="EN" style="background: white; mso-highlight: white;">About the Author<p></p></span></h2>
<p class="MsoNormal" style="line-height: 150%; margin: 12.0pt 0in 12.0pt 0in;"><span lang="EN" style="font-size: 12.0pt; line-height: 150%; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; background: white; mso-highlight: white;">Dr. Bernardo A. Gutierrez is a retired physician and former assistant teacher of medicine with nearly 50 years of clinical experience in cardiology, internal medicine, geriatrics, emergency care, and end-of-life care. A strong advocate for personalized medicine, he draws on decades of bedside practice to challenge protocol-driven healthcare and promote compassionate, patient-centered decision-making.<p></p></span></p>
<h2><span lang="EN">Book Availability<p></p></span></h2>
<p id="b-OUq45Xu4l9lWe89wvJ9"><strong>Link:</strong> <a href="https://www.amazon.com/Prognostication-Principles-Practice-Bernardo-Gutierrez/dp/B0D33WT1WH" target="_blank" rel="noopener nofollow">https://www.amazon.com/Prognostication-Principles-Practice-Bernardo-Gutierrez/dp/B0D33WT1WH</a></p>
<p id="b-OUq45Xu4l9lWe89wvJA">For more information, contact us using the details below.</p>
<p id="b-OUq45Xu4l9lWe89wvJB"><strong>Contact No: </strong>(610) 621-3150</p>
<p id="b-OUq45Xu4l9lWe89wvJC"><strong>Email: </strong><a href="mailto:bernardoguti@gmail.com" target="_blank" rel="noopener nofollow">bernardoguti@gmail.com</a></p>]]> </content:encoded>
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