A press release on event is a formal invitation to an event or a formal statement given by a company, a society, or a prominent individual (usually with the help of a PR) to the newspaper and reporters interested in covering a story.
What is an event press release template?
An event press release template is an official news announcement sent to journalists, often used to generate publicity. Whether you’re ready to announce product launches, events, or new hires, we offer a variety of premade Press Release PDF Templates that are perfect for your company. Just select a template that best suits your needs, customizes it with our PDF Editor, and enter details through the corresponding form to instantly generate a PDF press release! You can download this PDF, publish it on your company website, and share your press release via email or social media in just a couple of clicks.
Press releases are a valuable way to market your business, so don’t forget to customize your Event Press Release Template so that it perfectly represents your company. Just use our drag-and-drop PDF Editor to change the template design to match your company’s branding, and feel free to add extra fields and text while you’re at it. Each time you fill out your press release form with the right details, your custom template will automatically generate a PDF press release ready for the new media. Get noticed by the right people with our eye-catching Press Release PDF Templates!
How to write an event press release template
Pay attention to the format
Writing an event press release for an event is just like any other press release. Whether you’re using a press release template or creating your own, make sure to include:
- Title – telling what the news will be about
- Lead – a summary of your event press release
- Body – elaborating on the details provided in the lead
- Date of publishing – ensuring the event press release is timely
- Boilerplate – a short description of you and/or your business
- Contact information – contact details of the author, company, and/or the PR agency
The steps included in event press release format are as follows :
- Know your target audience.
Determining who your target audience is will help you create a press release that resonates with your audience. The best way to do this is by creating a profile based on your audience demographics, i.e., their age, gender, income range, interests, and values. By knowing who your readers are, you can appeal to them directly and encourage them to attend your event.
- Format your press release correctly.
Your press release after event should be broken down into several parts to ensure it is easy to read.
Write a catchy headline.
Write an attention-grabbing headline in the title case. Keep it short and be sure to include important details like the name of the event, event theme, and the location.
Include a dateline and lead paragraph.
Include the date that you want the press release to be published followed by a lead paragraph. The lead paragraph should answer the five Ws: "Who, what, when, where, and why?" This will provide the reader with all the information they need to make a decision about attending your event. Be sure to keep the lead paragraph short (1 - 4 lines).
Write the body of your press release.
The body is where you will get to expand on the press release on event and be as descriptive as possible. In 2-3 paragraphs, describe the theme of your event, the significance of the date and location, who the guest speakers/performers are, and ultimately, why people should attend. At the end of the body, include a Call to Action telling readers where they can sign up for the event, purchase tickets, or visit the event website.
3. Include visuals.
If you have pictures or videos you would like to share with your audience, embed an image or two in the body and add links to a website where your readers can learn and see more.
4. Include a boilerplate and contact info.
A boilerplate is a short paragraph that provides details about your company, similar to an "About" page on your website. It describes your organization and its core principles. Finally, the contact info should include your organization's details, including a website link and the name and telephone number of the person who can be contacted for additional information.
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